Post by account_disabled on Dec 30, 2023 10:46:14 GMT
Chinese marketing challenges: Gen Z people no longer believe in influencers. Thailand is following in their footsteps? Marketing in China is reaching a turning point. When consumers start to feel bored with product reviews posted by influencers or groups of people with influence in the online world. 6 top Chinese female Instagram influencers you should follow 2018 According to the Influencer Market Research Report from Business Insider Intelligence, it was found that in 2022 the influencer market will have a value of up to 5 billion USD. But the Gen Z group, or people around the age of 20, are starting to feel tired of following influencers or people with influence in the world. Online thoughts in reviewing or posting products on social media On the other hand, Gen Z, or those in their 20s, trust or trust their colleagues who use and recommend products more. Because they are more sincere and are product users themselves and see influencers as tools in the world of marketing for various brands.
As for using influencers as one of the strategies to drive online sales in 2016, the Chinese KOL market was valued at approximately $ 8.6 billion (58 billion RMB ) , and more than 70% of marketers in China announced an increase in their marketing budgets. their digital market in 2019 , but the situation does not look as bright as it should Currently, in China, there are more than 1 million influencers Telegram Number Data with more than 10,000 followers via social media. The next challenge for brands. How can they sell their products on Chinese social media channels? Without influential people Therefore, brands must adjust their marketing strategies. with more creativity Hashtag Marketing “ Hashtag ” In 2017, Twitter users generated more than 125 million hashtags per day. Therefore, hashtag marketing has incredible potential. And has become a powerful tool in marketing and at the same time a public relations medium for brands that should not be overlooked.
Reach Gen Z well with short messages. because it is a group of people They have a shorter attention span of 8 seconds on average compared to Millennials. Have an attention span longer than 12 seconds Hashtags help increase social media engagement and brand awareness. Can identify product strengths or draw users to participate with the brand Brand Collaboration with Influencers Each day there is 600,000 times as much visual and textual content , and only 80% of it is visible to them. Gen Z reads as little as 20% of content. good marketing strategy is what the brand does Collaboration with influencers to make brands more trustworthy It creates an image that influencers truly use the product or service. Because in the past, consumers were smart and realized that these influencers were sometimes not even product users.
As for using influencers as one of the strategies to drive online sales in 2016, the Chinese KOL market was valued at approximately $ 8.6 billion (58 billion RMB ) , and more than 70% of marketers in China announced an increase in their marketing budgets. their digital market in 2019 , but the situation does not look as bright as it should Currently, in China, there are more than 1 million influencers Telegram Number Data with more than 10,000 followers via social media. The next challenge for brands. How can they sell their products on Chinese social media channels? Without influential people Therefore, brands must adjust their marketing strategies. with more creativity Hashtag Marketing “ Hashtag ” In 2017, Twitter users generated more than 125 million hashtags per day. Therefore, hashtag marketing has incredible potential. And has become a powerful tool in marketing and at the same time a public relations medium for brands that should not be overlooked.
Reach Gen Z well with short messages. because it is a group of people They have a shorter attention span of 8 seconds on average compared to Millennials. Have an attention span longer than 12 seconds Hashtags help increase social media engagement and brand awareness. Can identify product strengths or draw users to participate with the brand Brand Collaboration with Influencers Each day there is 600,000 times as much visual and textual content , and only 80% of it is visible to them. Gen Z reads as little as 20% of content. good marketing strategy is what the brand does Collaboration with influencers to make brands more trustworthy It creates an image that influencers truly use the product or service. Because in the past, consumers were smart and realized that these influencers were sometimes not even product users.