Post by ivykhan885 on Mar 7, 2024 8:57:52 GMT
What do we mean by the terminology “Performance Marketing”? It could be defined very briefly as "a marketing strategy based on the continuous analysis of the results obtained, with a view to maximizing ROI". In today's article, starting from this definition, we will expand and analyze the sector, tracing the reasons for its birth, evolution and current state. Discover Ediscom marketing and lead generation solutions now , acquire new contacts immediately! For more info click here ! Performance Marketing: evolution and prospects Share on Facebook Share on LinkedIn REQUEST INFO ON LEAD GENERATION! Performance marketing: explanation and definitions Let's start with a definition: performance marketing is a form of digital advertising that allows advertisers to pay publishers based on the performance of their marketing campaigns. The advertiser (for example a company or a brand), therefore, agrees with the publisher (for example a communication agency) on the desired result, and pays the latter when the result is achieved. What could this outcome be? The answer may
vary, based on the tools used, the objectives agreed and the budget allocated. Below, we list the most used metrics (also known as KPI or Key Performance Indicator), depending on the different advertising campaigns: Display advertising - Cost per contact (CPC): there is a profit for each click made on the advert - Cost Per Thousand (impressions) (CPM): there is a profit every time an ad is viewed a thousand times Direct response - Conversion rate: there is a profit based on the ratio between the number of visitors who access a page and how many of these perform a certain action Australia Telegram Number Data called conversion - Click-Through Rate (CTR): the ratio between the number of views of an advertising message and the number of clicks by users on it - Cost Per Acquisition (CPA): serves to identify the cost of a specific action performed by a user - Cost Per Click (CPC): the unit cost incurred by the advertiser for each click generated by a paid advertisement - Cost per lead (CPL): cost paid by the advertiser for each lead generated - Cost Per Action (CPA): unit cost incurred by the advertiser for each conversion obtained Direct marketing.
Opening rate: the number of emails opened compared to the total of those delivered; - Click-Through Rate (has already been mentioned above) - Unsubscription rate: the number of users who voluntarily unsubscribe from the email service compared to the total - Bounce rate: the percentage of email addresses that returned an error following a send Although the terms here may seem complicated at first glance, they represent the basis on which to evaluate the achievement of objectives during a campaign. The results will translate, if positive, into an economic gain for the publisher and business growth for the investor; otherwise, the publisher will have worked without obtaining a profit and the investor will have wasted time and energy, without results. In fact, for an investor, identifying the right partners for performance campaigns is a crucial component. To date, performance marketing is a proven.
vary, based on the tools used, the objectives agreed and the budget allocated. Below, we list the most used metrics (also known as KPI or Key Performance Indicator), depending on the different advertising campaigns: Display advertising - Cost per contact (CPC): there is a profit for each click made on the advert - Cost Per Thousand (impressions) (CPM): there is a profit every time an ad is viewed a thousand times Direct response - Conversion rate: there is a profit based on the ratio between the number of visitors who access a page and how many of these perform a certain action Australia Telegram Number Data called conversion - Click-Through Rate (CTR): the ratio between the number of views of an advertising message and the number of clicks by users on it - Cost Per Acquisition (CPA): serves to identify the cost of a specific action performed by a user - Cost Per Click (CPC): the unit cost incurred by the advertiser for each click generated by a paid advertisement - Cost per lead (CPL): cost paid by the advertiser for each lead generated - Cost Per Action (CPA): unit cost incurred by the advertiser for each conversion obtained Direct marketing.
Opening rate: the number of emails opened compared to the total of those delivered; - Click-Through Rate (has already been mentioned above) - Unsubscription rate: the number of users who voluntarily unsubscribe from the email service compared to the total - Bounce rate: the percentage of email addresses that returned an error following a send Although the terms here may seem complicated at first glance, they represent the basis on which to evaluate the achievement of objectives during a campaign. The results will translate, if positive, into an economic gain for the publisher and business growth for the investor; otherwise, the publisher will have worked without obtaining a profit and the investor will have wasted time and energy, without results. In fact, for an investor, identifying the right partners for performance campaigns is a crucial component. To date, performance marketing is a proven.